{"id":1246,"date":"2025-11-12T12:59:45","date_gmt":"2025-11-12T11:59:45","guid":{"rendered":"https:\/\/www.abpflastern.de\/?p=1246"},"modified":"2025-11-12T12:59:46","modified_gmt":"2025-11-12T11:59:46","slug":"regionales-begleitangebot-des-kreises-steinfurt","status":"publish","type":"post","link":"https:\/\/www.abpflastern.de\/index.php\/regionales-begleitangebot-des-kreises-steinfurt\/","title":{"rendered":"regionales begleitangebot des kreises steinfurt"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"739\" src=\"https:\/\/www.abpflastern.de\/wp-content\/uploads\/2025\/09\/Abpflastern-Steinfurt-1024x739.jpg\" alt=\"\" class=\"wp-image-1194\" srcset=\"https:\/\/www.abpflastern.de\/wp-content\/uploads\/2025\/09\/Abpflastern-Steinfurt-1024x739.jpg 1024w, https:\/\/www.abpflastern.de\/wp-content\/uploads\/2025\/09\/Abpflastern-Steinfurt-300x217.jpg 300w, https:\/\/www.abpflastern.de\/wp-content\/uploads\/2025\/09\/Abpflastern-Steinfurt-768x555.jpg 768w, https:\/\/www.abpflastern.de\/wp-content\/uploads\/2025\/09\/Abpflastern-Steinfurt-1536x1109.jpg 1536w, https:\/\/www.abpflastern.de\/wp-content\/uploads\/2025\/09\/Abpflastern-Steinfurt-2048x1479.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">vorgehen<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vorstellung bei Klima- und Umweltzust\u00e4ndigen der kreisangeh\u00f6rigen Gemeinden sowie bei regionalen Organisationen (<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#5f0f9b\" class=\"has-inline-color\">beteiligte<\/mark><\/strong>) als lokale und regionale Multiplikatoren f\u00fcr breite \u00d6ffentlichkeitsarbeit und ggf. Vor-Ort-Aktionen<\/li>\n\n\n\n<li>zentrale Webseite mit regionalem Begleitangebot (F\u00f6rderinfos, Infomaterial, Beratungsangebote, Online- und Pr\u00e4senzvortr\u00e4ge)<\/li>\n\n\n\n<li>regionaler Auftakt mit Kooperationspartnern<\/li>\n\n\n\n<li>Pr\u00e4senzvortrag Vorgartengestaltung (Werbung per Presse und Social Media)<\/li>\n\n\n\n<li>Ergebnis: 3 Orte auf Spitzenpl\u00e4tzen bei <em>abpflastern<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">haupterkenntnisse<\/h2>\n\n\n\n<p>Das waren unsere Erfolgsfaktoren:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyse: verschiedene Zielgruppen und ihre Motive f\u00fcr Versiegelung (z. B. Schotterg\u00e4rten wegen vermeintlicher Pflegeleichtigkeit) zwecks spezifischer Ansprache<\/li>\n\n\n\n<li>Wirkungsorientierung: Konzipierung Begleitangebot basierend auf Erkenntnissen der Umwelt- und Klimakommunikation<\/li>\n\n\n\n<li>Slogan: begrifflich eher \u201eMehr Gr\u00fcn statt Grau\u201c anstelle von \u201eabpflastern\u201c &gt; auch Ansprache von Schotterg\u00e4rten<\/li>\n\n\n\n<li>Botschaften: individuelle Mehrwerte von Begr\u00fcnung (Schutz vor Hitze und Starkregen, kosteng\u00fcnstige pflegeleichte bl\u00fchende Staudenmischungen, \u2026), passende aussagekr\u00e4ftige Bilder (z. B. Thermografieaufnahmen)<\/li>\n\n\n\n<li>Bekanntheit: wdh. Medienpr\u00e4senz (Presse, Social Media, Newsletter, etc.), Kooperationspartner: Verbreitung \u00fcber deren Webseiten, Zeitschriften, Mailverteiler, Versammlungen<\/li>\n\n\n\n<li>Praxiswissen: Pr\u00e4senzvortrag im Kreislehrgarten mit Tipps zum Nachmachen und Erl\u00e4uterung von Musterbeeten mit pflegeleichten Staudenpflanzungen<\/li>\n\n\n\n<li>Finanzielle und logistische Unterst\u00fctzung f\u00fcr Private durch kommunale F\u00f6rderangebote: kostenlose Anlieferung und Abholung von Containern f\u00fcr Abtransport von Pflastersteinen bzw. Schotter durch beauftragtes Unternehmen<\/li>\n\n\n\n<li>Vorbilder: Umgestaltung \u00f6ffentlicher Fl\u00e4chen (R\u00fcckbau nicht ben\u00f6tigter Gehwege, Vergr\u00f6\u00dferung Baumscheiben, Schulhof-Entsiegelung) durch Kommunalverwaltung, gef\u00f6rdert durch Bundesmittel<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">organisation <\/h2>\n\n\n\n<p>Kreis Steinfurt<br>Amt f\u00fcr Klimaschutz und Nachhaltigkeit (energieland2050)<br>Carsten Rech<\/p>\n\n\n\n<div style=\"height:17px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">projektorte<\/h2>\n\n\n\n<p>Kreis Steinfurt (Nordrhein-Westfalen), unter anderem kreisangeh\u00f6rige St\u00e4dte Emsdetten, Greven und Gemeinde Metelen<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">beteiligte<\/h2>\n\n\n\n<p>Verband Garten-, Landschafts- und Sportplatzbau Nordrhein-Westfalen e. V., Bezirksverband M\u00fcnsterland;<br>St\u00e4dte und Gemeinden im Kreis Steinfurt;<br>Arbeitsgemeinschaft f\u00fcr Naturschutz Tecklenburger Land (ANTL) e. V.;<br>Bund f\u00fcr Umwelt und Naturschutz Deutschland e.V. (BUND), Kreisgruppe Steinfurt;<br>Kreisheimatbund Steinfurt e. V.;<br>Landesverband Gartenbauvereine NRW e.&nbsp;V.;<br>Naturschutzbund Deutschland (NABU), Kreisverband Steinfurt e. V.;<br>Technische Schulen des Kreises Steinfurt (Bildungsg\u00e4nge im gartenbaulichen Bereich)<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">links<\/h2>\n\n\n\n<p><a href=\"http:\/\/www.energieland2050.de\/entsiegeln\">www.energieland2050.de\/entsiegeln<\/a><br>Themenwebseite des Kreises Steinfurt zum regionalen abpflastern-Begleitangebot<\/p>\n\n\n\n<p><a href=\"http:\/\/www.energieland2050.de\/garten\">www.energieland2050.de\/garten<\/a><br>Themenwebseite des Kreises Steinfurt zur Gartengestaltung und Entsiegelung<\/p>\n\n\n\n<p><a href=\"https:\/\/baukultur.nrw\/artikel\/emsdetten-metelen-greven-nrws-norden-pflastert-ab\">https:\/\/baukultur.nrw\/artikel\/emsdetten-metelen-greven-nrws-norden-pflastert-ab<\/a><br>Artikel im Blog Baukultur NRW \u00fcber abpflastern im Kreis Steinfurt (insb. in der Stadt Emsdetten)<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>vorgehen haupterkenntnisse Das waren unsere Erfolgsfaktoren: organisation Kreis SteinfurtAmt f\u00fcr Klimaschutz und Nachhaltigkeit (energieland2050)Carsten Rech projektorte Kreis Steinfurt (Nordrhein-Westfalen), unter [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1246","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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